Short Form Video Editing & Creative Direction

The BriMar Deluxe Team was initially uncertain about how to incorporate video content effectively while showcasing homes and leveraging their expertise. I provided creative direction for filming, guiding them on how to engage viewers while highlighting their knowledge in real estate. This included strategies for scripting and delivering content that felt authentic and informative.

Once filming was complete, I took charge of editing the videos to ensure they were polished and engaging. I also managed the scheduling and distribution of the content across their social media platforms, optimizing it for maximum visibility and engagement. This approach not only enhanced their online presence but also positioned them as knowledgeable and approachable experts in the real estate market.

Social Media Management

I created a streamlined approach to the BriMar Deluxe Team's social media presence by managing their content calendar, ensuring a consistent and engaging flow of posts. This included scheduling and crafting optimized captions that utilized trending sounds, informative copy, and effective calls to action.

By aligning their content strategy with current trends and audience interests, I helped elevate their personal branding and showcase their live, in-action presence within the community. My efforts highlighted their involvement online, allowing them to connect with their audience authentically and stay top-of-mind with potential clients. This not only saved them time but also enabled them to focus on their core real estate activities while maintaining an active and compelling online presence.

Personal Brand & Community Building

To curate the BriMar Deluxe Team's personal brand, I implemented strategies that highlighted their bubbly personalities and expertise in the real estate market. We crafted engaging content that reflected their knowledge and values, fostering an authentic connection with their audience. By sharing their stories, insights, and real estate tips, we positioned them as approachable experts in their field.

In addition, we prioritized staying ahead of local events and happenings to keep their audience informed and engaged. This included regular posts about community activities, local attractions, and tips on the best homes, restaurants, and events in the area. By showcasing their involvement in the community and sharing their experiences, we strengthened their reputation as reliable sources for all things Tampa, deepening their connection with residents and potential clients.