Rinseroo

Developing and executing a cohesive social media strategy to unify all channels and maximize brand awareness, ensuring consistent messaging across TikTok, Amazon, and other platforms. Given Rinseroo’s primary purchase model, I focus on a continuous mix of strategic partnerships, content creation, and targeted e-commerce campaigns to maintain engagement and expand audience reach. A key pillar of this strategy is building and nurturing strong influencer relationships to drive visibility, trust, and sales. By aligning content with strategic e-commerce campaigns and social sales initiatives, I successfully drove traffic, boosted product visibility, and converted engagement into measurable sales.

Seen on Shark Tank S16 E10.

Industry
E-Commerce Product

Notable Achievements

Since partnering with Rinseroo, I have implemented a data-driven and creative marketing approach to elevate e-commerce sales and brand recognition.

Now can be seen on Shark Tank.

Key accomplishments include:

  • Led strategy and execution for Rinseroo’s Shark Tank campaign: leading social preparation, real-time engagement, and post-airing momentum. Worked closely with the owners to develop and implement a high-impact marketing plan, aligning social media, influencer partnerships, and content strategies to maximize visibility and drive sales. Orchestrated pre-show hype, live engagement during the airing, and sustained post-show campaigns to capitalize on national exposure, scale brand growth, and product sales.

  • Boosted Impulse Purchases: Scaled TikTok sales from single-digit monthly orders to thousands in one month with continuous growth of 350% each month, leveraging influencer marketing activations that surpassed client benchmarks by 112%.

  • Expanded Brand Visibility & Sales Across Multiple Platforms: Drove sales growth on Instagram, Facebook, Pinterest, and TikTok through consistent community engagement, strategic content, and active brand management, strengthening brand presence across key social channels.

  • Strengthened Brand Community & Recognition: Fostered an engaged audience through strategic content and community-building efforts, leading to a 74% increase in video views and product page visits.

  • Optimized Amazon Presence: Enhanced Amazon Posts and product pages with improved SEO, user-friendly layouts, and compelling product storytelling, ensuring the product is effectively presented and easily discoverable by shoppers.

  • Enhanced Brand Trust & Visibility: Created educational and trend-driven video content, positioning Rinseroo as a must-have household solution and driving brand awareness across digital platforms.

Now can be seen on Shark Tank S16 E10.

E-Commerce Market Strategy

With Rinseroo primarily an online product, a big focus of mine is on driving continuous growth by reaching new audiences through targeted e-commerce strategies. I plan and execute social sale campaigns that align with peak buying seasons and customer behaviors, ensuring maximum visibility and conversion. I also explore new market opportunities and develop strategies for expanding Rinseroo’s presence on Amazon and other digital platforms. Gathering customer feedback is integral to the process, and I use the insights for research and development to provide valuable product suggestions.

Influencer Marketing

A key component of Rinseroo's strategy is influencer marketing, leveraging the strong TikTok community to build brand awareness. I focus on reaching out to influential individuals who align with Rinseroo’s audience. By building authentic relationships with these influencers, I invite them to try the product and share their genuine experiences with their followers. By carefully selecting influencers who resonate with Rinseroo’s brand, I ensure each partnership feels organic and credible. These partnerships foster long-term collaboration, promoting ongoing brand development, increasing exposure, and driving sales conversions.

Social Media Management

In my role managing Rinseroo's social media presence, I prioritize staying on top of social channel trends and algorithm updates, ensuring the brand remains relevant and visible to its target audience as well as reaching new audiences. This involves ongoing brainstorming sessions to identify fresh, creative ways, backed with data to engage potential customers and expand market reach.

A key part of my approach includes consistent content creation, focusing on short-form videos tailored to multiple social platforms such as TikTok, Instagram, Facebook, and YouTube’s unique styles and trends. Each video showcases the product's versatility, generating engagement, visibility, and being on trend.

"Ashley Ma has been an outstanding addition to the Rinseroo team. She consistently creates and schedules engaging content, while also providing insightful data analysis that has helped shape and grow our brand. Ashley implements her strategies flawlessly, and her hard work and motivation are evident in every project she undertakes. Her ability to work with influencers and make customer interactions seamless is truly impressive. We're fortunate to have someone as talented and dedicated as Ashley on our team!"

— Lisa L, CEO & Business Owner of Rinseroo