Trendy Lash Styles

I played a crucial role in establishing a solid foundation for this local beauty studio. I developed internal structures, streamlined business operations, and created effective promotional strategies to enhance brand awareness and attract new clients. My focus on customer relations and employee management fostered a positive work environment, while personalized marketing initiatives nurtured loyal customers, driving sustained growth and success.

Industry
Local Brick & Mortar Business

Notable Achievements

Through a strategic and multi-channel marketing approach, I helped Trendy Lash Styles significantly grow its sales, brand identity, and internal structure. Key achievements include:

  • Increased Monthly Sales by 135%: Scaled revenue from $20K to $47K in just two months by implementing a blended strategy of in-store window promotions, digital SMS marketing, email marketing, and social media activations.

  • Led a $10K Project for a New Business Line: Spearheaded the development of a new revenue stream within the business, overseeing the creation of marketing booklets, pricing strategies, a website landing page, product positioning, and a go-to-market strategy to ensure a successful launch.

  • Revamped Brand Identity & Internal Branding: Led an internal rebranding initiative that established a cohesive brand presence, resulting in branded promotional materials, print marketing assets, and improved internal documentation for streamlined operations.

  • Strengthened Internal Team Structure & Leadership: Developed a strategic framework for team management, workplace improvement, and employee incentives, enabling the owner to foster better relationships with staff, improve workplace morale, and create a more efficient and motivated team.

Customer Relations & Employee Structure

Before my involvement, Trendy Lash Styles faced challenges in establishing a strong employee structure and dealing with high turnover rates. Since my hiring, I successfully implemented effective hiring practices that ensured a suitable fit for the team, fostering a healthy work environment and enhancing employee assessment. I also focused on managing customer reviews and feedback, creating a reputation management system to address concerns and enhance client satisfaction. With the proper approach, not only did it improve employee retention, but it also strengthened customer relations, leading to a more cohesive and productive atmosphere within the studio.

Internal Documentation & Business Management

To enhance the professionalism of Trendy Lash Styles, I developed comprehensive internal documents that streamlined operations and established clear protocols. These documents included employee handbooks, training manuals, and standard operating procedures, ensuring consistency and clarity within the team. Additionally, I created client-facing information sheets that effectively communicated services, pricing, and policies, contributing to a positive client experience. By managing internal business matters diligently, I ensured that operations ran smoothly, allowing the studio to focus on delivering exceptional service and continuing to grow.

Promotional Strategies

I implemented comprehensive strategies for both in-store and online promotions to enhance brand awareness, showcase services, and attract new clients. This included designing in person marketing materials, optimizing social media presence, and engaging with clients to build relationships. Additionally, I leveraged digital advertising on social channels, including targeted campaigns on platforms like Facebook and Instagram, as well as managing Google Ads. These efforts ensured maximum visibility and engagement, driving both foot traffic and online bookings.

In addition to attracting new clients, I worked on evolving strategies to nurture and retain loyal customers. By analyzing customer feedback and preferences, I developed personalized marketing initiatives that fostered long-term relationships and increased repeat business.

"Working with Ashley has been transformative for my beauty service studio. She expertly built the foundation and groundwork for my business. She gave guidance on employee management and sales tactics has been invaluable, helping us attract clients and maintain top-notch service. Ashley’s strategic approach and creative insights have truly elevated my business!”

— Loan P, Owner of Trendy Lash Styles